“Give a man a fish, and he’ll eat for a day. Teach a man how to fish, and he’ll eat for a lifetime.”
In the spirit of this quote, I have provided a list of the main SEO e-books, articles and blogs that inform my day-to-day strategy and execution. I hope you find them helpful!
So you’ve just decided to re-design your website. How exciting! You’ve got grand plans to incorporate a big beautiful hero image, shiny call-to-action buttons and a corporate video that’s been months in-the-making. “It will be glitzy, it will be glamorous, and people will love it”, you think to yourself.
But before you get all gung-ho with the aesthetics, make sure you put some thought into what’s under the hood. That’s right, I’m talking about SEO.
Decoding Google’s Top Secret Search Algorithm
If you ask 10 different marketing professionals how to rank highly on Google’s search engine results pages (“SERPs”), you’ll get 10 different answers. While this lack of consensus makes the marketing industry look extremely fragmented, the phenomenon has a good reason for existing. Blame Google.
You see, Google’s search algorithm is an extremely complex mathematical formula which draws on over 200 variables. It uses these variables to meticulously rank websites; to decide who the “kings of the keyword castle” are.
And they won’t even throw a bone to us marketers. The height of their transparency took place when they released an extremely basic guide to SEO, which told us nothing we didn’t already know.
Search Engine Optimisation
Talk of Search Engine Optimization, or, as it’s more commonly referred, SEO, has become ubiquitous. But even with its popularity, it’s still often misunderstood and, as result, is not implemented. This is a huge mistake.
Simply put, SEO is the practice of complying with search engine standards and recommendations in order to increase the number of visitors your website receives. While seemingly straightforward, without a well-thought-out strategy, it can be difficult to get right.