Think Your Website is Shit-Hot? Then Put it to the Test.

When it Comes to Evaluating Your Website, You Can’t Rely on Your Own Judgement

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Your website is your baby. It’s your pride and joy. You’ve probably invested countless hours into adjusting the colour scheme, adding widgets and uploading content among other labour-intensive tasks.

Because you likely see your website a few times per week, at a certain point you can no longer view your website with fresh eyes, the way a new visitor would. You begin focusing on the small details at the expense of the bigger picture.

It becomes difficult to see the forest for the trees.

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Re-Designing Your Website? Here’s 7 Tips to Avoid SEO Disaster.

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So you’ve just decided to re-design your website. How exciting! You’ve got grand plans to incorporate a big beautiful hero image, shiny call-to-action buttons and a corporate video that’s been months in-the-making. “It will be glitzy, it will be glamorous, and people will love it”, you think to yourself.

But before you get all gung-ho with the aesthetics, make sure you put some thought into what’s under the hood. That’s right, I’m talking about SEO.

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The 17 SEO Resources You Need Become an SEO God

Decoding Google’s Top Secret Search Algorithm

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If you ask 10 different marketing professionals how to rank highly on Google’s search engine results pages (“SERPs”), you’ll get 10 different answers. While this lack of consensus makes the marketing industry look extremely fragmented, the phenomenon has a good reason for existing. Blame Google.

You see, Google’s search algorithm is an extremely complex mathematical formula which draws on over 200 variables. It uses these variables to meticulously rank websites; to decide who the “kings of the keyword castle” are.

And they won’t even throw a bone to us marketers. The height of their transparency took place when they released an extremely basic guide to SEO, which told us nothing we didn’t already know.

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3 Reasons Every Business Should Have an SEO Strategy

Search Engine Optimisation

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Talk of Search Engine Optimization, or, as it’s more commonly referred, SEO, has become ubiquitous. But even with its popularity, it’s still often misunderstood and, as result, is not implemented. This is a huge mistake.

Simply put, SEO is the practice of complying with search engine standards and recommendations in order to increase the number of visitors your website receives. While seemingly straightforward, without a well-thought-out strategy, it can be difficult to get right.

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