“Give a man a fish, and he’ll eat for a day. Teach a man how to fish, and he’ll eat for a lifetime.”
In the spirit of this quote, I have provided a list of the main SEO e-books, articles and blogs that inform my day-to-day strategy and execution. I hope you find them helpful!
The Intelligence of Search Engines
Recently, there has been much debate about whether robots will one day overthrow humans and take over the world. While I’m not ruling out this (ludicrous) idea, I’m confident that we’re very far away from such an apocalyptic outcome for the human race.
How can I be so sure?
Because one of the the most intelligent computer algorithms in the world still struggles with the English language. I am, of course, referring to Google’s search algorithm, one of the most sophisticated forms of artificial intelligence the world has ever seen.
Decoding Google’s Top Secret Search Algorithm
If you ask 10 different marketing professionals how to rank highly on Google’s search engine results pages (“SERPs”), you’ll get 10 different answers. While this lack of consensus makes the marketing industry look extremely fragmented, the phenomenon has a good reason for existing. Blame Google.
You see, Google’s search algorithm is an extremely complex mathematical formula which draws on over 200 variables. It uses these variables to meticulously rank websites; to decide who the “kings of the keyword castle” are.
And they won’t even throw a bone to us marketers. The height of their transparency took place when they released an extremely basic guide to SEO, which told us nothing we didn’t already know.