So you’ve just decided to re-design your website. How exciting! You’ve got grand plans to incorporate a big beautiful hero image, shiny call-to-action buttons and a corporate video that’s been months in-the-making. “It will be glitzy, it will be glamorous, and people will love it”, you think to yourself.
But before you get all gung-ho with the aesthetics, make sure you put some thought into what’s under the hood. That’s right, I’m talking about SEO.
We survived it. February marked the coldest month on record in Toronto. And it wasn’t just Canadians living through a record-breaking cold spell, as residents of Connecticut can attest to.
Luckily, spring has finally arrived. And with spring, comes spring cleaning. This brutal winter has left homes across North America broken and battered. Home owners are rushing to replace the shingles on their roofs or fix cracks in their home’s foundations.
With this “fix-up” mindset top-of-mind, what better time is there to fix your business’s Google AdWords campaign?