Blog Post Length: It Turns Out Size Does Matter

The Age-Old Debate: Does Size Matter?

L0063555 Poster advertising the tallest man in the world

Ahhh… the age old question. Does size matter?

In certain aspects of life, size does seem to be important. Take height for example. Statistics show that on average, being an inch taller is directly correlated to earning $1000 more per year. It is a cruel fact of life that a six foot man earns $5000 more per year than his five foot seven equivalent.

In other areas, size seems to be less important. Nowhere is this statement more true than in the natural world. While we obsess over the dangers of great white sharks and spotted leopards, minuscule microorganisms are the true bad-boys of nature.

Think it’s impressive that an elephant can drag 20 times their body weight? The neisseria gonorrhoeae bacterium can pull up to 100,000 times its weight. Are you in awe of polar bears, who thrive in harsh subarctic climes? They look like survival amateurs compared to the deinococcus radiodurans bacterium, which can survive a nuclear crisis 1000 times worse than Fukushima.

But when it comes to blog post size, the jury is still out as to whether size matters. Read More

Advertisements

3 Fool-Proof Tips for Transitioning into a Career in Digital Marketing

Tearing off the Corporate Shackles

career 1

We’ve all been there. You find yourself struggling to get out of bed in the morning. Your motivation is about as low as winter temperatures in Canada. With every passing day, a little more of your soul gets devoured by your corporate master, who shuns your well-being in the pursuit of earning cold hard cash. You officially hate your job.

And then finally, one day, you wake up and ask yourself “is this even worth it anymore”? The answer is a resounding “no.” For some, this is the most liberating experience of their lives. They decide they’ve had enough and it’s time to change career.

Read More

Give Your Google AdWords Campaign the Spring Clean it Needs

adwords 2We survived it. February marked the coldest month on record in Toronto. And it wasn’t just Canadians living through a record-breaking cold spell, as residents of Connecticut can attest to.

Luckily, spring has finally arrived. And with spring, comes spring cleaning. This brutal winter has left homes across North America broken and battered. Home owners are rushing to replace the shingles on their roofs or fix cracks in their home’s foundations.

With this “fix-up” mindset top-of-mind, what better time is there to fix your business’s Google AdWords campaign?

Read More

The 17 SEO Resources You Need Become an SEO God

Decoding Google’s Top Secret Search Algorithm

seo resources 3

If you ask 10 different marketing professionals how to rank highly on Google’s search engine results pages (“SERPs”), you’ll get 10 different answers. While this lack of consensus makes the marketing industry look extremely fragmented, the phenomenon has a good reason for existing. Blame Google.

You see, Google’s search algorithm is an extremely complex mathematical formula which draws on over 200 variables. It uses these variables to meticulously rank websites; to decide who the “kings of the keyword castle” are.

And they won’t even throw a bone to us marketers. The height of their transparency took place when they released an extremely basic guide to SEO, which told us nothing we didn’t already know.

Read More

Bring Your Old Content Back From the Brink of Death

It’s Not Only Content that Can Be Brought Back From the Dead

content revival 2

The future has arrived. Not the sort of future with flying cars and teleportation, but rather, the sort of future with mad scientists experimenting with mortality.

A controversial new procedure is currently being performed on animals, which brings them back from the dead. Crazy, right? The animal has no heartbeat, no brain activity and no blood coursing through its veins.

This state of affair lasts for hours or days on end. And yet, once scientist Peter Rhee warms the corpse back up and reinstates the blood flow, the animal springs back to life, oinking or mooing as per normal.

Read More

The New Way To Blog: Answer Your Prospects’ Questions

Improving The Idea-Generation Process

Brainstorming process

Every corporate blogger has experienced it. Fingers hovering over the keyboard. Blank screen. Blinking cursor. Mind full of uncertainty. “Is this topic even worth writing about?” “Will anyone even read it?”

It’s in that dreadful moment when bloggers need to get inside the mind of their prospects, and develop a blog post that will fulfill the “3 E” criterion: be engaging, educational and entertaining.

But choosing a good idea can be as difficult as finding a needle in a haystack. Why? Because by their very nature, ideas are subjective; beauty is in the eye of the beholder.

Read More

Create Killer Content Using Google’s Keyword Planner

It’s Time to Let Your Prospects Educate Themselves

Our marketing consulting services company has found that prospects prefer to self-educate

In a previous post about blog idea-generation, we introduced you to the rationale for pursuing a data-driven blogging strategy, using Google’s Keyword Planner.

Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content. You’ll learn how to use the very same techniques our b2b marketing consulting services firm uses. That’s right – we’re revealing insider secrets (I could be fired for this!).

But before we expose all, let’s build on the last post and explore why your online prospects have so many questions to begin with. Where did this unquenchable thirst for FAQ content come from?!

Read More