About the Author


Michael Irvine is a Marketing Associate who specializes in Digital Marketing. Recently, he has led several high-profile pay-per-click campaigns for companies like Petro-Canada and The Marriott, using advertising online platforms such as Google, YouTube & LinkedIn. He has a knack for creating engaging, SEO-optimized content for his clients’ websites that leads to an increase in e-commerce sales and lead generation.

This grasp of internet writing has recently led Michael to create several informational WordPress websites from scratch, on topics as diverse as nanotechnology and camping. These sites have been used to provide high-quality links to clients’ websites, providing a huge boost to their search engine rankings.

Michael is also a business blogger and a regular contributor to BizTV Canada’s website. Here, he writes articles on how small and medium-sized enterprises can improve their performance, using simple, common-sense strategies.

Michael graduated from Oxford University in 2010, where he received a BA (Honours) in Economics & Management. He subsequently worked in Investment Banking for 2.5 years in London, England, for the UK’s largest bank. During his last role at Lloyds Bank, Michael managed relationships with some of the world’s largest companies in the Telecoms, Media and Technology sectors, including Microsoft and Vodafone. Michael decided to switch to Marketing to nurture his passion for creative writing and his belief in the power of the internet.

Away from the office, Michael is a fervent traveler, having visited 17 countries over the last two years. His travels have seen him sail the Nile in Egypt, snorkel in Cambodia, island-hop in Croatia, and go caving in Hungary. When not racking up air miles, Michael enjoys long runs, frequenting coffee shops, and reading insightful business books and verbose novels.


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